In 2024, leopard print is making a comeback in fashion, bringing with it a touch of ferocity and elegance to the wardrobe. Associated with glamour and confidence, leopard has established itself as the key print of the year. Its return is not going unnoticed and is seducing a large number of celebrities and fashion enthusiasts.
Later, with the development of car racing and sport hunting, wealthy men adopted the leopard pattern, especially in coats. It was not only a question of fashion, but also a way to reaffirm their virility. At the time, leopards were considered dangerous animals, hunting "trophies". Wearing this pattern was therefore a way of showing that one had succeeded in defeating the animal, and thereby reinforcing one's image, one's virility through clothing.
Looking back at its history
The leopard print dates back to ancient times, where it symbolized power and protection in many cultures. Kings, warriors and shamans wore leopard skins to show their status or invoke the animal's strength. In Europe, from the 18th century onwards, the leopard became a symbol of exoticism and wealth, prized in coats and decorations.
Initially reserved for a male elite, leopard print then seduced bourgeois women when it entered their wardrobe. A symbol of virility and power for men, the pattern quickly evoked eroticism and sensuality when worn by women.
At the heart of modern fashion
It was popularized by Christian Dior in the 1940s with his elegant creations. Then, in the 1960s, it became a sign of freedom and sensuality, often worn by icons like Jackie Kennedy and Brigitte Bardot.
“Fashion evolves, some trends remain timeless.”
However, the leopard print, although considered timeless by some, divides opinions. Hated by others, it is sometimes considered anti-feminine or at odds with elegance. Indeed, it is often associated with vulgarity, "cheapness" or the clichéd style of the "bimbo".
Nowadays
The leopard pattern is reinvented every season, both in ready-to-wear and in haute couture, remaining a bold and chic classic.
“And you, for or against leopard in your wardrobe?”
Writing: Louann Gueguen