Privacy policy
**Last updated: October 15, 2024**
This Privacy Policy describes how Ma boutique (the “Site,” “we,” “our,” or “us”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on maisonpetiteromance.com (the “Site”), or otherwise communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you,” “your,” and “yours” refer to you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we refer to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
The information you provide directly to us through our Services may include:
- **Contact information**, including your name, address, phone number, and email address.
- **Order information**, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- **Account information**, including your username, password, security questions, and other information used to secure your account.
- **Customer service information**, including any information you choose to include in communications exchanged with us, for example, when you send a message through the Services.
Some features of the Services may require you to provide us with certain information about yourself. Failing to provide this information may prevent you from using or accessing these features.
What Information Do We Collect About Your Use?
We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, IP address, and other information related to your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including service providers and vendors who may collect information on our behalf, such as:
- Companies that support our Site and Services, like Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment in order to fulfill your orders and provide the products or services you requested, in accordance with the contract we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be processed in accordance with this Privacy Policy. See also the section below, **Third-Party Websites and Links**.
How We Use Your Personal Information
**Provision of Products and Services:**
We use your personal information to provide the Services in order to fulfill the contract we have with you, including processing your payments, fulfilling your orders, sending you account-related notifications, purchases, returns, exchanges, or other transactions, managing your account, organizing shipping, facilitating returns and exchanges, and other account-related features and functions. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as outlined in its Privacy Policy and Consumer Privacy Policy.
**Marketing and Advertising:**
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or postal mail, and showing you ads for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for this data processing is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.
**Security and Fraud Prevention:**
We use your personal information to detect, investigate, or take action regarding fraudulent, illegal, or malicious activities. If you choose to use the Services and create an account, you are responsible for ensuring the security of your account credentials. We strongly recommend that you do not share your username, password, or other login details. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this data processing is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
**Communicating with You and Improving Services:**
We use your personal information to provide customer service and improve our Services. This is in our legitimate interest to ensure our responsiveness, deliver efficient services, and maintain our business relationship with you, pursuant to Article 6(1)(f) of the GDPR.
Cookies
Like many websites, we use Cookies on our Site. To get specific information about the Cookies we use to operate our store with Shopify, visit [https://www.shopify.com/legal/cookies](https://www.shopify.com/legal/cookies). We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), to conduct analytics, and better understand how users interact with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can configure your browser to delete or reject Cookies through your browser controls. Please be aware that deleting or blocking Cookies may negatively affect your user experience and cause certain Services, including some features and functions, to malfunction or become unavailable. Additionally, blocking Cookies may not fully prevent us from sharing information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for the purposes of contract fulfillment, legitimate interests, and other reasons under this Privacy Policy. This may include:
- Service providers or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping).
- With business and marketing partners to provide services to you and send you advertisements. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you request that we disclose or consent to disclosing certain information to third parties, for example, to ship products to you or through your use of social media widgets or integrations with identifiers, with your consent.
- With our affiliates or within our corporate group, in our legitimate interest to manage a successful business.
- In the context of a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or third parties.
We disclose the following categories of personal and sensitive information about users for the purposes described above in the sections "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
| **Category** | **Categories of Recipients** |
|--------------|-------------------------------|
| Identifiers (e.g., basic contact details and certain order/account information) | Service providers, payment processors, business partners |
| Commercial Information (e.g., order details, purchase info, customer service info) | Service providers, payment processors, business partners |
| Internet or Similar Network Activity (e.g., usage data) | Service providers, data analytics partners |
| Geolocation Data (e.g., location determined by IP address or other technical measures) | Service providers, partners for location-based services |
| Providers and third parties performing services on our behalf (e.g., internet service providers, payment processors, customer service partners) | Business and marketing partners, affiliates |
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we may share personal information for marketing and advertising activities as described above.
Third-Party Websites and Links
Our Site may provide links to third-party websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy policies and terms of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the